As much as I go on about how advertising should change the world, sometimes shit is just funny. Hats off to my former colleague, Howie Ronay for this hilarious kmart ad which has gone viral (naturally). The most impressive part is that similar to Subway’s $5 Footlong phenomena, the brief was about a simple functional benefit––not high-level branding. I had one question for Howie, “How did you get clients to approve this?” This is what he told me:
“We’ve had a new mandate from Kmart to make funnier commercials. You can’t ask for a better mandate from a client. When Ship My Pants was presented the clients applauded.
The brief was about the Free store to home ordering service that Kmart happily provides its customers. Can’t find what you’re looking for in store, they’ll find it at kmart.com and ship it to you for free.
the ad actually wasn’t intended for the web, it was presented as a :30 that will run next week. But they wanted to see a longer cut and they liked it so much they broke with the online version that’s now going a little CRAZY.”
yes
Architectural Density in Hong Kong
With seven million people, Hong Kong is the 4th most densely populated places in the world. However, plain numbers never tell the full story. In his ‘Architecture of Density’ photo series, German photographer Michael Wolf explores the jaw-dropping urban landscapes of Hong Kong. He rids his photographs of any context, removing any sky or horizon line from the frame and flattening the space until it becomes a relentless abstraction of urban expansion, with no escape for the viewer’s eye. Infinite and haunting.
Editor’s Note: Co-signed.
incredible
